Inbev the biggest beer producer in Belgium will raise the price of his products with 3% starting from February 1st. This means that we as customers will have to pay 5 to 10 eurocent more for a lager.But why announced Inbev the price increase 4 months ahead? The reason is the cost of the resources that increases. Especially the cost of energy and food is going up. Because of this, they have to raise the price of the beer. Otherwise the profit will go down.
Not every price will increase the same. There are differences, Jupiler in the bottle and in the can will increase 3.5%. Whereas the price of the Hoegaarden remains the same. When al of this is completed, there won’t be any difference between beer at home as in the pub.
The price increase will come on the head of the customers. They will feel the price increase, because when the owners of restaurants and pubs won’t change the price, they won’t survive. As the beer producer increase the price, than the sellers of those products have not a choice. They must follow Inbev and increase their prices also.
Normally the price will increase with 5 eurocent, but sellers do not calculate with prices under the 10 eurocent. So starting in February the price will increase with 10 eurocent.
At the moment it is only Inbev, the concurrent Alken-Maes and De Koninck will not follow. But this will only take some time, everybody will change their prices.
Source
(Bram)
2 comments:
I hope the beer prices do not continue to increase... The pubs will lose their custumors and we will get obligatorily to drink more water!
What!!!!
The price of beer is going up again.
Where does this stop.
The last years the price has risen a lot.
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